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, by Carmine Gallo
Ebook Download , by Carmine Gallo
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Product details
File Size: 879 KB
Print Length: 289 pages
Publisher: St. Martin's Press (February 23, 2016)
Publication Date: February 23, 2016
Sold by: Macmillan
Language: English
ASIN: B012NCOC38
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Amazon Best Sellers Rank:
#52,752 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Over the last 8 or 9 years I have read a fair few books on this topic, but none as good as ‘The Storyteller’s Secret’.How good is this book when it comes to advice on telling stories? So good that I’m going to ask all students on the next Coach the Life Coach course to read it because coaches need to be able to tell great stories if they are to separate themselves from the competition.What Gallo does brilliantly is collate some of the most memorable storytelling throughout history and dump them all in one place.You may have heard about how Steve Jobs crushed his presentation for the first iPhone by telling the audience he had three new launches to talk about, when he only had one.Equally, you may well know how an interview with Bill Gates went viral just because the Microsoft founder drank a glass of water.And you could have heard about how Starbuck’s CEO, Howard Shultz, exploded a company based on the back of a very short story that wasn’t even about coffee, but an experience.However, I doubt you will know that one of the greatest orators of the twentieth century, Winston Churchill, spent hours simplifying his speeches and removing as many words with too many syllables as possible.Or that Churchill’s first attempt at public speaking was an unmitigated disaster.Or even that probably one of the most well known televangelists in the world, Joel Osteen used to be a nervous bumbling wreck before and during sermons.And you may not know why the last two sets of examples I gave were both in sets of three.But all of that is revealed in ‘The Storyteller’s Secret’.Gallo’s book is a treasure chest of ideas for blog posts, giving presentations, telling stories to help clients and even writing copy for a website.He demonstrates time and time again the unequivocal power of storytelling with, not surprisingly, dozens of compelling stories of his own.
Carmine Gallo attempts to explain how good stories are created and inspire through the examples in this text. He makes it clear that most great storytellers are made as a result of struggle or tragedy in their lives that they turned into victory.The author breaks down the types of stories as follows:- Storytellers who ignore our inner fire- Storytellers who educate- Storytellers who simplify- Storytellers who motivate- Storytellers who launch movementsThere's no doubt parts of this book are inspiring and that this author has proven his point through the stories of some notable people like Howard Schultz (CEO of Starbucks), Joel Osteen (American preacher), Richard Branson (founder of Virgin Group), Amy Purdy (world-class Paralympic snowboarder), Oprah Winfrey (talk show host), Winston Churchill (former Prime Minister of the United Kingdom), etc., etc.For instance, Steve Jobs (co-founder of Apple) used a violation of expectations when he announced in a presentation "We have three products...The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device." He repeated these three products again and then he violated everyone expectations by saying that they were not three devices. He said, "This is one device. And we are calling it an iPhone."Although this book is spot on with how certain people inspire, motivate, and exert a powerful influence through a great story, I did not find reading this a page turner because it was repetitive, long-winded, and the "secrets" were pigeon-holed into five different types of stories almost all of which could have fit any type of story. To me every story in the book educated, motivated, and simplified the message into something the audience could understand. The author, in my opinion, failed to heed his own advice of simplifying the story and instead crafted a message at least 50% longer than it should have been.So........ here is my story:I am an avid consumer who has become weary over the inferior consumer products that I wasted my money on and which have ended up in landfills. Therefore, as a hobby I decided to combine my love of writing with my desire to review products in order to empower others in making informed purchase decisions and spend dollars wisely in the hopes that they not lose money like I have.Please note that I received a pre-release book. In its current state, I feel this book is one that should be borrowed from a library. If the story were tightened up by about 50% (which I doubt it will be), then I might consider this worth the purchase.
This is one of the few books that a) I couldn't put down, b) I finished cover to cover, and c) recommended it, purchased it for or loaned it to others. Each chapter makes a different point and that's accomplished in 4-5 pages so it's very easy to pick up and put down. The content is absorbing, enlightening and hopeful. The point is made that people respond far better to compelling stories (especially about people overcoming obstacles) than "data dumps" as in Power Point presentations. Less is more and the story is everything. That's not to say that people don't need to know the numbers but they're moved to action by stories more than numbers. If you're a speaker or planning to make presentations I highly recommend it; I plan to make presentations in the future and this book made an indelible impression on me.
This was an ok book. Not great. It took a long way around to give just a little advice. I was hoping for more substance.
This is a powerful book that every working professional should read. It is compelling, evidence-based, filled with stories that not only educate but demonstrate the communication power of storytelling. I first bought and listened to the audio book (the author has a fantastic voice as well as writing style!) There was so much rich content that I wanted to capture, that I bought the paperback book as well. Taking that on a long plane ride with me. A resource that I will refer to and share with MANY times!
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